Do you need to lose weight?
Isn’t that line going to mean something to most people in the States?
Diet pill copy is easy stuff to write. There is a lot of pain and people so want a quick fix. I am going to review a post that is written on diet pills, the website is phen375-fatburner.com.
The product is Phen 375 which is a considered either a diet pill or a fatburner.
In fact, another page on the website targets fatburners. The story goes like this, the family is always on the go, they eat like crap, the fast food is making them fat and these diet pills, Phen 375, helps them keep the weight off.
The copy is good, read it if you want to see how a good story post is written. They even reference well know sites like WebMD to make it seem real.
Where they lose it though is by including stock product videos. It is such a good story and then in the middle of it there are these slanted videos. It shows the wolf-in-sheep clothing. I won’t mention the banner ads at the bottom either.
Why the story is good is that most people can relate to it. Everyone is busy, doesn’t have enough time, and relies on fast food to save some time.
We all do it. So it is believable.
Everyone can understand their plight. As well as a quick solution with the diet pills.
Another win for this copy is the use of the kid cards. They are doing everything for their children, they are the best parents in the world, they want to cook, but they don’t have the time. They run the kids around to all kinds of practices and activities.
We give them our all, just let us be skinny, we are only taking the diet pills because, well, we don’t have enough time to make decent meals. The diet pills are amazing, they make our lives complete.
Great copy, they just need to dump the videos and put up more photos of happy families – well skinny happy families – and the posts would be top-notch.
When you can write copy this good there is not need to dilute it with stock product videos and banner ads. Stick with more basic media. Keep driving the happy family motif home to the prospective buyers.
There is a time and a place for those videos. Maybe the last page, where you are grasping at straws to get people to buy.
Let your good copywriting do its job before you get desperate with the stock videos.