Sales Copy For Diet or Protein Drinks
Sales copy for drinks needs to be like the drink itself.
If you are talking about a diet drink you need to have the copy sound creamy and frothy so it sounds like they want it to taste.
Diet drink copy should really go after the pain point, that they need to lose weight.
Yet, it needs to say that the alternative product, the diet drink, is as tasty and wonderous as the doughnut they are missing out on.
The ideal diet shake needs to taste wonderful and give the drinker joy.
A good example of this is on the homepage of BestDietShakes.net.
They are discussing Ideal Shape Shake and the author says that they want the taste of the low carb meal replacement shakes to make them feel like the great lunch they missed out on.
So you need to stress the pain point while you explain how the alternative product will give them the same feeling inside when they drink the diet meal replacement shake.
Muscles, big and strong, are what people that drink protein shakes want. So your copy has to be the same.
Big, strong, bold, language on what the product is going to do for them.
Use sentences that build-up the product as big as they want their muscles.
Don’t be afraid to talk big about the product. Muscle building ad copy is in your face type language.
Tell them like it is, what they have to gain, if they don’t they lose out, drink it, they gain.
Put it Out There
Like with the protein shakes, when it comes to products that have had image issues in the past, tell them this product is different.
Don’t hide behind what people think, tell people how it was and how it is now.
Like in the Ideal Shape Reviews on BestDietShakes.net, the author says that diet shakes use to be fads.
But now there is a lot more science behind the product. You might want to get specific, but you don’t want to bore them to death with details.
Bullet the specifics, and link to the details. If they’re interested enough they will visit the site and take a look.
When you are selling alternative drink products, whether as a substitute or to as an additive, make the copy sound like the product and emphasize the pain point or advantage.
Drive those points home.
Make the drink everything that they are missing out on, or what they could be.
These people really want to be what that product says it will do for them. Don’t make them doubt that it will give them that promise.
Use words to build the product up. Make it sound great, wonderful, and if they don’t use it they will be missing out.
Make their taste buds drool!